The right Amazon ads agency for 7-figure sellers prioritizes TACoS over ACoS, has proven results with high-revenue accounts, and offers transparent reporting on Sponsored Products performance.
Amazon Ads Agency for 7-Figure Sellers: Choosing the Right One
I audited a 7-figure seller's account last month.
$86k in ad spend. $44k wasted on irrelevant keywords and bleeding campaigns.
That's not advertising. That's arson.
And the kicker? They were paying an Amazon ads agency for 7-figure sellers $4,000 a month to manage it.
I see this constantly. Sellers doing $1M–$10M annually hand their Amazon Seller Central account to an agency that promises "growth" and "optimization." Six months later, TACoS is climbing, profit margins are shrinking, and nobody can explain where the money went.
Here's the uncomfortable truth most agencies won't tell you: most Amazon PPC agencies aren't built for 7-figure brands.
They're built for beginners who need hand-holding. For accounts spending $3k a month. For sellers who don't know enough to ask hard questions.
Your business is different.
You've got 10+ SKUs. Multiple product lines. You're not looking for "more sales at any cost."
You want more profit. Maybe you're planning an exit in 12–24 months and need your numbers clean.
This guide shows you exactly what to look for when choosing an Amazon ads agency for 7-figure sellers—and the questions that separate the real players from the pretenders.
Why 7-Figure Sellers Need a Specialized Agency
Amazon's advertising ecosystem hit $56.2 billion in revenue in 2024—an 18% jump from the previous year.
Competition isn't slowing down. It's accelerating.
For sellers at your level, the stakes are different. You're not testing the waters. You're protecting market share. You're scaling strategically. Every dollar of wasted ad spend is a dollar that should've been profit.
Generic agencies don't get this.
They optimize for ACoS because it's easy to report. But ACoS in isolation means nothing.
What matters is TACoS—total advertising cost of sale. It measures how your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns impact your entire business, not just ad-attributed sales.
A good agency understands that lowering ACoS by cutting bids might tank your organic ranking. They think about the ripple effects. They manage campaigns like it's their own money on the line.
Want to see how much you're actually wasting? Try our free Wasted Ad Spend Calculator and find out in 60 seconds.
The 5 Criteria That Actually Matter
Not all agencies are created equal. Here's what separates agencies built for your scale from those who'll drain your budget.
1. Profit-First Mindset (Not Just ACoS Obsession)
Any agency can lower your ACoS.
Cut bids. Reduce spend. Watch the number drop.
But what happened to your total sales? Your organic ranking? Your market share?
I worked with a seller who hired an agency that got their ACoS down to 15%. Looked great on paper. But their total sales dropped 40% because the agency killed all their Sponsored Products campaigns that were driving organic momentum.
The right agency measures TACoS. They understand how PPC campaign management impacts visibility beyond just paid clicks. They balance aggressive scaling with sustainable profitability.
If an agency only talks about ACoS, walk away.
2. Proven Experience with High-Revenue Accounts
Managing a $5k/month ad account is nothing like managing a $50k/month account.
The complexity explodes.
You need campaign structures across dozens of ASINs. Bid optimization strategies that account for seasonality. Dayparting. Budget allocation across product lines. Negative keyword management at scale.
Ask for case studies from sellers at your revenue level. Real numbers—not testimonials.
If they can't show you results from 7-figure accounts, you're their guinea pig.
3. Transparent, Actionable Reporting
Weekly reports with pretty charts? Useless if there's no insight.
You need reports that show exactly where money is going. Which Sponsored Products campaigns are printing profit. Which ones are burning cash. What bid optimization actions they're taking this week—not last month.
I had a client come to me after working with an agency for eight months. They'd never once seen their search term report. Never knew which keywords were converting. The agency just sent a dashboard with green arrows and called it a day.
The best agencies don't just report data. They interpret it and move fast.
4. Negative Keyword Mastery
Wasted ad spend is a profit killer.
Smart agencies obsess over search term reports. They're adding negative keywords weekly, not monthly. They're protecting your campaigns from irrelevant clicks that eat your margins.
Here's a test: ask how often they review search terms.
If the answer is "monthly" or "when we get around to it," you've got a problem. At scale, a single week of bad search terms can cost you thousands.
5. Clear Pricing Structure (No Hidden Fees)
Agency pricing models vary. Flat fee. Percentage of ad spend. Performance-based.
None of these are inherently bad. But hidden fees are.
Most agencies charge between 10-20% of ad spend, or a flat monthly fee. Get everything in writing. Know exactly what's included. Understand who's working on your account—a senior strategist or an overworked junior running 40 accounts.
If they won't tell you how many accounts each manager handles, that's a red flag.
The Questions That Reveal Everything
Before signing with any Amazon ads agency for 7-figure sellers, ask these:
"How many accounts does my strategist manage?"
If they're juggling 30+ accounts, you're not getting premium service. You're getting firefighting. Your Sponsored Products campaigns deserve dedicated attention, not leftover scraps.
"What's your process for reducing wasted spend?"
Vague answers = vague results.
You want specifics: search term analysis frequency, negative keyword protocols, bid optimization cadence. Ask them to walk you through their last three optimizations on a similar account.
"How do you measure success beyond ACoS?"
They should immediately mention TACoS, organic rank movement, and overall profitability.
If they stumble here, they're thinking small. You need someone who understands that PPC campaign management is about building a more valuable business—not just hitting arbitrary targets.
"Can you share anonymized results from similar brands?"
Case studies matter. Not testimonials—actual data.
ACoS reduction percentages. TACoS trends. Sales growth numbers. Time to results. If they can't prove it, they probably can't do it.
"What happens if performance drops?"
Good agencies have contingency plans. They don't just react—they diagnose systematically.
Ask about their troubleshooting process. How quickly do they identify issues? What's their escalation protocol?
Red Flags That Should Send You Running
Experience taught me what to avoid. Watch for these warning signs:
Guaranteed results. Nobody can promise a specific ACoS or sales number. Amazon's algorithm doesn't work on guarantees. Run from anyone who says otherwise.
Long-term contracts before proving value. A confident agency earns your business monthly. Lock-in contracts protect bad agencies, not you. If they need 12 months committed before showing results, ask yourself why.
No access to your Amazon Seller Central account. You should have full visibility into your campaigns, changes, and spend. If they resist transparency, something's wrong.
Cookie-cutter strategies. Your brand is unique. Your competition is unique. Your margins are unique.
I've seen agencies apply the exact same Sponsored Products structure to a supplement brand and a kitchen gadget company. Same keywords. Same bids. Same everything. Both accounts underperformed because neither got a strategy built for their market.
No mention of organic ranking. PPC and organic aren't separate. They're connected. Good campaign management drives organic visibility. If your agency treats them as silos, they're leaving money on the table.
What Good Campaign Management Actually Looks Like
Let me paint a picture of what you should expect from a real partner.
Within the first 2-4 weeks, they should complete a full audit. They'll dig into your Amazon Seller Central data, identify wasted spend, map your profitable keywords, and build a roadmap.
By day 30, you should see restructured campaigns. Sponsored Products organized by performance tier. Bleeding keywords paused or negated. Bid optimization based on actual margin data—not guesswork.
By day 60-90, you should see measurable improvements. TACoS trending down. Organic rank improving on key terms. Wasted spend reduced.
That's the timeline. Anyone promising overnight transformations is overselling.
Ready to see what's really happening in your account? Book a free profit audit and I'll show you exactly where your money is going—and how to get more of it back.
The Bottom Line
Choosing the right Amazon ads agency for 7-figure sellers isn't about finding the cheapest option or the one with the flashiest website.
It's about finding a partner who thinks like an owner.
Someone who understands that every dollar of ad spend is your money. That profitability matters more than vanity metrics. That your exit valuation depends on building a lean, efficient advertising machine.
The wrong agency will cost you hundreds of thousands in wasted spend. I've seen it happen too many times.
The right one will transform your margins.
Take your time. Ask the hard questions. Trust your gut.
Your business deserves a partner who fights for your profit as hard as you do.
Frequently Asked Questions
How much should a 7-figure seller expect to pay for Amazon PPC management?
Here's the reality: most established agencies charge between 10-20% of your ad spend, or a flat monthly fee ranging from $3,000 to $15,000+ depending on complexity.
Don't chase the cheapest option. What matters is ROI.
An agency that charges more but reduces your wasted spend by 30%? They pay for themselves ten times over. I've seen sellers save $200k annually just by switching to an agency that actually managed their Sponsored Products campaigns properly.
What's the difference between ACoS and TACoS—and why should I care?
For 7-figure sellers, TACoS is the metric that matters.
Here's why: if your ACoS is 25% but your TACoS is 8%, your advertising is doing its job—driving organic momentum and building brand visibility. If your ACoS is 15% but your TACoS is 20%, something's broken. Your paid campaigns aren't lifting anything.
Any agency worth their fee will track both.
How quickly should I expect results from a new Amazon PPC agency?
Real results take time. Anyone promising overnight miracles is lying.
A good agency needs 2-4 weeks just to audit your account and understand your business. They'll review your Amazon Seller Central data, analyze your Sponsored Products performance, and build a strategy.
Meaningful improvements typically appear within 60-90 days. By month three, you should see TACoS trending down and organic rank improving. If nothing's changed by day 90, start asking hard questions.
Should I choose an agency or a freelance PPC consultant?
Depends on your needs.
Agencies offer deeper resources—teams for coverage, proprietary tools, diverse experience across categories. When your account manager goes on vacation, someone else picks up the slack.
Consultants offer personalized attention and often lower costs. But if they get sick or overloaded, your account sits.
For 7-figure sellers with complex accounts and dozens of ASINs, agencies typically provide the infrastructure needed for consistent bid optimization at scale. For smaller operations or specific projects, a good consultant might be the better fit.
What questions matter most when vetting an Amazon ads agency?
Five questions reveal everything:
How many accounts does each strategist manage? (More than 25 is a red flag.)
What's your process for reducing wasted spend? (Demand specifics, not buzzwords.)
How do you measure success beyond ACoS? (They should mention TACoS immediately.)
Can you share anonymized results from similar brands? (Real data, not testimonials.)
What happens when performance drops? (They need a systematic troubleshooting process.)
Their answers tell you whether they're built for your scale—or just looking for another retainer.
About the Author
About the Author: Bernard Nader is the founder of PPC Maestro, where he helps 7-figure Amazon private label sellers maximize profitability through the Profit Feedback Loop methodology. He has managed millions in Amazon ad spend and specializes in cutting wasted spend while scaling profitable campaigns for established brands.
Editorial Standards: This article reflects current Amazon advertising best practices as of December 2025. All statistics are sourced from verified industry reports. PPC Maestro recommends consulting with a qualified professional for advice specific to your account and business situation.
Business Credentials: PPC Maestro works exclusively with 7-figure Amazon sellers, managing campaigns that prioritize profit over vanity metrics. View case studies to see real client results.
Works Cited
[1] Statista — "Amazon's worldwide advertising revenue development." https://www.statista.com/statistics/259814/amazons-worldwide-advertising-revenue-development/. Published: February 2025.
[2] Adweek — "Amazon's Ad Revenue Was $56 Billion Last Year." https://www.adweek.com/commerce/amazons-ad-revenue-was-56-billion-last-year/. Published: February 2025.
[3] Campaign Asia — "Amazon's ad business soars, reaching US$56 billion in 2024." https://aws1.campaignasia.com/article/amazons-ad-business-soars-reaching-us56-billion-in-2024/500640. Published: February 2025.
[4] Ad Badger — "Amazon Advertising Stats (2025 Update)." https://www.adbadger.com/blog/amazon-advertising-stats/. Published: October 2025.
