I’ve seen plenty of “first movers” get wiped out in 60 days.
Why?
They launched fast… but stopped improving.
Meanwhile, a competitor with better images, a tighter listing, and smarter PPC came in and took the top spot.
Scaled to $6.86M sales (+19.6%) while lifting net profit to $2.04M (+32.8%) using our Profit-First PPC system (cut bleeders, reallocate to winners, protect contribution margin).
In 2023 this account closed at $1.54M net profit. After our Profit-First interventions—bleeder cuts, ACOS triage, and bid calibration by contribution margin—net profit climbed to $2.04M (+32.8%) with sales up to $6.86M (+19.6%). Margin protection > vanity volume.
From negative/near-flat profit to +1,118.4% YTD profit lift after cutting wasted spend and reallocating to high-margin winners.
Across the same Jan 1 – May 31 window, this brand jumped to +1,118.4% net profit versus the 2022 baseline. We stopped money leaks (search term pruning, day-parting), rebuilt structure around profit drivers, and scaled only where contribution margin held.
Hint: +83% sales, +86% profit.
Back in late April of this year, I audited a brand that immediately stood out.
While most sellers were clawing for attention in saturated niches, pushing “me-too” products with razor-thin margins...
Our 7-figure brand is now running more profitably than ever , thanks to their tailored PPC strategies.
Dan P.
7-Figure Amazon Seller
They helped us cut wasted ad spend by over 40% , reinvesting it into strategies that actually drive results.
Mark B.
7-Figure Amazon Seller
I’ve worked with a lot of PPC agencies, but this one truly understands how to scale on Amazon effectively.
Gregg F.
7-Figure Amazon Seller